Abstract

This research aims are to understand why portfolio evaluation is important for making investment decision, how deep they generally go for selecting particular company for investment and how portfolio evaluation helped them for taking right decision which alternatively comes into expected profit. The primary data which is collected through questionnaire shows different thoughts of every investor and how they diversify their portfolio. The recommendations help in improving the knowledge of the current investor as well as beginners who wanted to invest and providing information the concept of portfolio investment so that they can make investment related decision. Findings helped to know the limitations where questionnaire reached to limited people and perception of different people towards investment.

Key words: Diversify, perception, strategies, current investor, portfolio evaluation