Abstract

The study is based upon the Theory of Planned Behavior; study is designed to predict the entrepreneurial intention among the graduate and undergraduate students. The aim of current research is to determine the entrepreneurial intention among the students within Azad Jammu and Kashmir (Pakistani) context. To examine the entrepreneurial intention in the light of Theory of Planned Behavior among business administration and commerce students sample of 371 students was selected, 255 undergraduate 185 males and 70 female students and 116 graduate 61 male and 55 female students. The sample consisted of final year commerce and business administration students. Latest version AMOS Software is used for data analysis of current research. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) are used to determine the results. Results of the regression analysis indicated that the Theory of Planned Behavior explained 59% of the variance in entrepreneurial intention. Results indicated that the Theory of Planned Behavior is enough sufficient to determine entrepreneurial intention. Therefore, when predicting entrepreneurial intention in Azad Jammu and Kashmir (Pakistani) context, the Theory of Planned Behavior can be considered the more sufficient model of prediction.

Key words: Theory of Planned Behavior (TPB), Attitude toward Entrepreneurship Behavior, Subjective Norms (SN), Gender, Entrepreneurial Intentions (EI), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM).