If the performance improves superior efficiency and the implications for competitive gain are addressed, ethically committed in the higher education service triangle sense can be met. The objective of this study was to investigate agreed ethics and to consider the comparative advantage of higher education in the service marketing triangle. The tool used is a descriptive and succinct survey method. The sample consists of 330 polytechnic students in West Java, calculated by the cluster proportional random sampling process. The research involves 330 students. The Partial Least Square (PLS) multivariate regression test was used for hypothesis testing. The data analysis was performed using both the SmartPLS 2.0 programs and the SPSS for Windows. The results show promising ethics in the sense of the service triangle and competitive advantage. Promising ethics can also be done in the context of the service marketing triangle if the success of higher education strengthens international collaboration, and the dedication to ethics can be optimally applied, and the results can be achieved for the competitive advantage of higher education. The objective is to: (1) improve the quality of education, (2 ) increase study quality, (3) enhance skills and capability of academic staff and researchers, (4) boost graduate ability and competency, (5) enhance the university's reputation for international and financial benefits, (6) meet the demands o Internationalisation of higher education There are five ( 5) general corporate governance principles known as GCG. These are rights, honesty, responsibility, duty, justice.
Key words: Promising ethics, competitive advantage, international collaboration.
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