Objective: To identify the different actions taken by people of Pakistan to protect themselves and their family from dengue fever and to determine the different ways to raise awareness about the prevention of dengue fever.
Methodology: Data were collected through a social network Face Book as suggested by QSR International and written comment-based responses were obtained. Sample includes all social media (face-book) users of Pakistan. NVivo 10 software has been used for in-depth analysis. To find out the themes, thematic analysis was applied. To check the validity of different themes Tree Map was employed.
Results: Thirteen different actions or results were identified by respondents, which people take to protect themselves or their all ends from dengue fever and eleven ways were identified to raise awareness about the prevention of dengue fever.
Conclusion: Use of mosquitoes repellents and anti-mosquito spray, cleanliness, prevention of stagnant water and other preventive measures were the most common actions taken by people for prevention. Media and awareness campaigns to schools, colleges, and universities even door to door visits are the best ways to raise awareness about dengue fever among citizens of Pakistan. Moreover, current study reflects the mind set of peoples of Pakistan toward measurable suggested actions.
Key words: Dengue fever, prevention, awareness, NVivo
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