Introduction: Supply chain management (SCM) practises are a collection of procedures implemented to improve the efficiency and productivity of logistical operations. Aim of the study: the main aim of the study is to Supply Chain Management Practices And Its Effects On The Organisational Performance Of The Retail Industry. Material and method: The study team took into consideration a number of variables before settling on a survey as the primary data collection strategy. Conclusion: Such a complex and challenging business environment demands an organisation to be swift and responsive in meeting its customers‟ demands, thereby, making time- and quality-based competition a need of the hour.
Key words: CHAIN , MANAGEMENT , PRACTICES ,RETAIL
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