E-commerce is at the heart of online buying. It's called "online shopping" when you buy anything through a website. Despite the rise of internet purchasing, brick-and-mortar stores continue to dominate the market. Controversy exists as to which is better, and this researcher has not yet found evidence of it. There is still a lot of focus on the merits and negatives of online purchasing, the dangers of e-commerce, and the advantages of e-commerce over conventional shopping. Brick-and-mortar, catalogue, and internet shops are more common in today's increasingly complicated retail landscape. Strategic management and coordination of both online and offline pricing are essential for success in today's changing economy. A conceptual framework and a study plan are outlined in this article, which summarises previous results from both offline and online studies.
Key words: Pricing, Online shopping, E-Commerce,Product
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