Indian handicrafts have been renowned around the globe for ages, and the country of India in particular offers a vast collection of unique handicrafts. Handicrafts that are vibrant and have been deeply ingrained in this area for many years. Handicraft craftsmen operating on tiny and micro scales in Surendranagar district are less focused, less recognised, and underprivileged in terms of economic and social advantages, which has resulted in occupational change. Governments have been attempting to grow this sector and support craftspeople for a long time, implementing a slew of plans and programmes. NGOs, private businesses, and people are all putting forward different kinds of efforts. However, the reality in this area is less than adequate. As a result, the current research focuses on numerous government and non-government initiatives aimed at promoting, revitalising, and preserving handicrafts, as well as the effect of these initiatives at the grassroots level.
Key words: Handicrafts, Rural Artisans, Handicraft Promotion, Rural Development, Sustainable Entrepreneurship
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